Mobile is personal
The more I look into it, the more excited I get about the potential for mobile to reach out on a personal, one-to-one level. There are hundreds of small, social service organizations out there, for...
View ArticleSpeaker Recruiting – Social Style!
I’m going to try something new to recruit speakers for a March Chicago AMA event. I’m going to try and leverage the Chicago AMA’s social media footprint to find top quality speakers. In the past, my...
View ArticleMysteries of Twitterland
I get several messages a day from people who are following me on Twitter. It’s often someone with a hot babe picture that is blatantly trying to sell something. I can see that having some use in the...
View ArticleUsing Twitter Promotions to Engage Customers & Members
Can Twitter put butts in seats at an event without having to market through email? That’s a vital question for many organizations as email’s effectiveness continues to dwindle. To be sure, email is...
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Principles of Job Board Marketing
Principles of Job Board Marketing The following items are a list of suggested tactics and approaches to marketing an online job board – particularly ones in the early stages before you’ve had a chance...
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Make it Personal, not “Personalized”
B2C marketers do some amazing work – particularly in efforts over the past decade to establish one-on-one connections with consumers by leveraging database technology in marketing campaigns. Some of...
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Expand Your Appeal to Find New Customers
For the past few weeks I’ve chosen to have a classical music station playing in the background … because I’m fancy. It’s actually been an unexpectedly interesting marketing lesson. I think we can...
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Facebook Success is the Opposite of What We’re Taught
At some point we’ve all heard some variation of this advise: Ask open ended questions, invite your audience to expand on a topic and really talk. That is the standard approach for sales training....
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Content Marketing? Where are my Leads!
We marketers talk a good game sometimes. We love to pontificate about branding and engagement, category eminence and thought leadership. However, we are often ultimately judged by our effectiveness in...
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Social Media is not for the kids
My LinkedIn alert this morning had an article from Inc Magazine that was exactly right: Don’t Let a 23-year-old Run Your Social Media I see that mistake made over and over – either marketers ignore...
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